WES+MC+Lesson+Plan+Week+2

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The students showed interest in wanting to know more about us last week but we didn't have time to get to know each other better so today we'll start with Maggie and I briefly reintroducing ourselves (explaining that we're not in college, but in graduate school!), and I'm also hoping to have a quick conversation about what the Media Club is and what we hope to accomplish with the kids in the next few weeks.=====

** - What are the four types of media? (Engage): **
We'll first list the four types and think of a few quick examples of each. //Media Text:// Kia Hamster commercial //Questions:// Is this video a music video? A commercial? A news segment? What types of media are used? Who do you think this commercial is made for?

**- Introduce concept that media messages are //constructed// (Engage):** Three purposes of media: to inform, to persuade, to entertain

**- Introduce concept of "target audience" (Engage):** Target audience will be taught by having them seeing examples of advertisements and telling me who the TARGET AUDIENCE is: moms, dads, everyone, kids. Ask: "Keeping in mind that all media messages are constructed and made for specific reasons and people, who do you think this message //made// was for?" Then they'll watch clips and tell me who the target audience is for a c//ereal commercial, t////een face wash commercial,// //credit score report commercial, and n////ews broadcast//


 * Videos (Access):**

- Kellogg's Frosted Flakes

- Clean & Clear face wash commercial

- freecreditreport.com

- Local ABC news segment

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1. Clip name ======

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2. Target audience ======

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3. Purpose ======

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4. Evidence ======

- With a partner, create a 2-slide PowerPoint presentation to demonstrate your understanding of "target audience" - You will have 5 minutes to brainstorm with your partner - You will each pick one example of something that //you// would be the target audience for, and one example of something that //your parents// would be the target audience for - Each write one sentence explaining why you chose each image
 * Composition:**

- Do you think knowing about "target audience" is important? - What did you learn that is new to you? What were you surprised to learn?
 * Reflect:**