WES+MC+Lesson+Plan+Week+3


 * Week 3** - Conclusion of "Target Audiences," How Would You Advertise Yourself to a Target Audience?, and The Media Literacy Remote Control

We had such a great discussion about target audiences last week, dissecting television commercials, that we ran out of time for the students to do their production activity!

Assignment: With a partner, create a 2-slide PowerPoint presentation to demonstrate your understanding of "target audience" - You will have 5 minutes to brainstorm with your partner about the search terms you are going to use to retrieve images with Google Image Search. Be sure to get the thumbs up from Ms. Bailin, Ms. Ricco, or Mrs. Dahlstrom about your search terms before heading over to the computer! - You will each pick one example of something where //you// are the target audience, and one example where //your parents// are the target audience - On PowerPoint, create 2 slides, one with the examples of the "kid products," the other with the examples of the "adult products" - At the bottom of the slide please each write one sentence explaining why you chose your image for either "kids" or "adults"
 * Act: **

Learning Objectives: - Understand **how** advertisements persuade and **why** it is important to know that messages are constructed

**Engagement:** - How do advertisements //persuade// you to buy something? - What techniques are used to catch your attention? (pictures, words, colors, effects) - Why is it important for them to catch your attention? - What information is left out? Why might people leave out certain information or details?

**Access:** We will watch examples of different types of "campaigns" to illustrate how people sell themselves or others (as opposed to a product). Examples include: - A 5th Grade Vice Presidential Winning Speech - A video college essay that literally illustrates the student's qualities, personality, hobbies, etc. - J.J. Abrams speaking about his most inspirational teacher growing up - A faux campaign ad for Megamind for President of Metrocity

**Analyze:** ** The students will be asked: ** ** - What grabs their attention ** ** - What kind of language is used ** ** - What information is offered ** ** - How they make you feel ** ** - Who is the target audience for each clip? Why? **

**Act:** **Start "This is ME!" - How would you advertise yourself to a certain target audience? To your friends? Parents? Teachers? Celebrities? ** ** I will first demonstrate drawing an example poster board on the Smart Board. I'll then have a student come up and trace my outline, then I'll draw some examples of my interests around myself and talk about 'framing', the 'frame' itself, etc. ** ** We will talk about "framing," I'll ask students to brainstorm on a piece of paper about their hobbies, interests, etc. so this will be getting to know you and also putting "Author & Audience" into action, they will choose their target audience, they will also (hopefully) feel a sense of ownership over themselves and their personalities as well as the power to speak for themselves. POWERFUL VOICES. "What do you want a certain group of people to know about you?" **

**Reflection:** If we have time, I would like to briefly discuss what the students found to be most interesting/challenging/exciting when thinking about how they were advertise themselves

We're also giving members of the Media Club their very own //Media Literacy Remote Controls// today!
This resource was created by Renee Hobbs, founder of the Media Education Lab at Temple University, and is now also used in //Powerful Voices for Kids//. On the left are the "5 Key Questions of Media Literacy." The coolest thing about the questions is that they can be asked of //any// media text you could possibly think of: TV shows, movies, songs, poems, newspaper articles, websites, blogs, video games, TV commercials, magazine advertisements, the list goes on and on!